Google Business Profile Guide for Indian Shops & Clinics
When someone searches “salon near me” or “dentist in Baner”, Google Maps results appear first. Your free Google Business Profile decides whether they find you.
1. Claim and verify
Search your business on Google Maps, tap “Claim this business” and verify by video or phone as Google asks. Never pay anyone who promises instant verification.
2. Use your real name, no keywords
“Smile Studio Dental” is fine. “Best Dentist Pune Smile Studio” breaks Google's rules and can get you suspended.
3. Exact address and map pin
Put the pin on your actual entrance. Add a landmark, like “Opp. HDFC Bank”, because Indian customers navigate by landmarks.
4. Correct category and services
Choose the most specific primary category and list every service, in Hindi words too if customers use them.
5. Timings and holidays
Update special hours for Diwali, Holi and other festivals.
6. Photos
Signboard, interior, team and work. Add new photos monthly.
7. WhatsApp and call
Add your phone and website. Make sure the number on Google matches Justdial, your website and your signboard.
8. Reviews
Print a QR code standee at the counter linking to your review page. Reply to every review, including negative ones, politely.
9. Posts
Post offers and updates weekly. It keeps your profile active.